Intent
While learners may enjoy producing creative media, they sometimes question how these projects translate into actual entertainment industry roles. Disney’s brief gave learners the chance to create original digital media content inspired by the brand’s storytelling, allowing them to apply professional production processes to a globally recognised creative context.
Implementation
Learners explored ILM’s creative approach and audience engagement strategies before developing concepts for digital media assets such as promotional graphics, animations, or short-form videos. Working individually or in small teams, they planned, produced, and refined their work using industry-standard software. Finished pieces were reviewed against Disney’s brand standards, with peer and tutor feedback simulating a professional review process.
Impact
Learners experienced the discipline of working within strict brand guidelines while maintaining creative originality. They improved their technical skills, learned about global media production standards, and built confidence in presenting and justifying their creative decisions.